SOUTHWEST TOURS (BORACAY), INC. is the pioneer tourist transport service company in the Philippines serving the paradise island of Boracay. It is popularly known under the brandname, Southwest Travel & Tours.Started in 1991, Southwest Travel & Tours offers land and sea transfers to local and foreign tourists, from the moment they step foot at the Kalibo International Airport or the Caticlan Airport, to the time they feel Boracay’s powder-white sand between their toes.As of 2016, Southwest Travel & Tours provides transfer services to guests of most hotels and resorts in Boracay, as well as over 200 travel agencies from all over the Philippines, and individual travellers booking online. It has also forged partnerships with airline companies with regular daily flights to and from Boracay, where Southwest transfer tickets are sold on-board international and domestic flights.In addition, the Southwest Travel & Tours develops and markets tour packages for other major destinations in Western Visayas, including Iloilo City, Roxas City in Capiz, Kalibo in Aklan, San Jose in Antique, Guimaras, and Negros. The company now maintains offices in four major locations, managed and run by over 500 personnel.As of 2017, Southwest Travel & Tours has many buses, mini buses, coasters, vans, taxis, and speedboats. It maintains partnerships with cab providers on the island of Boracay, as well as island activity providers, ranging from island hopping and scuba diving, to parasailing, to ATV and off-the-beaten-track tours.Southwest Travel & Tours now provides 24/7 online booking and customer assistance. Accredited by the Philippines’ Department of Tourism (DOT), Southwest Travel & Tours is also registered with the Land Transportation Franchising and Regulatory Board (LTFRB).Southwest Travel & Tours is a member of the Philippine Tour Operators Association (PHILTOA), the Philippine Travel Agency Association (PTAA), and the Network of Independent Travel and Allied Services (NITAS). It is an active participant in national and foreign travel shows.